“I think women are foolish to pretend they are equal to men, they are far superior and always have been.” — Sir William Gerald Goulding
“When I joined Microsoft in 1987, I was the only woman in my hiring class. Nearly 30 years later, the landscape for women in computer science hasn’t improved—in fact, it’s gotten worse.” — Melinda Gates
These polar opposite updates sparked curiosity about where women stand in tech today. Despite progress, the gender diversity gap remains wide. Women still represent only 25% of the tech workforce, the same as in 2014. How is this still a thing?
According to a 2015 study by LeanIn.org and McKinsey,
we are 100 years away from achieving gender equality
This post explores problems at various stages of the pipeline and what small and medium-sized companies can do to achieve gender diversity.
Gender diversity - Why is it important?
A gender gap undeniably exists in tech. Overlooking talented candidates based on gender is not only unethical, it’s a loss for the company. Gender-diverse companies are 15% more likely to outperform their peers financially.
What is the underlying problem?
The gender diversity issue is a pipeline problem, seen across four key stages:
- Educating women
- Recruiting women
- Paying & promoting women
- Retaining women
How can SMEs make a difference?
SMEs make up 45% of U.S. employment. Their collective efforts can shift the gender diversity needle significantly.
1. Educating women
Only 18% of Computer Science majors are women. While nonprofits like “Girls Who Code” and “Black Girls Code” are helping, SMEs can support by donating, mentoring, or volunteering.
2. Recruiting women
Try these strategies:
a) Blind résumé reviews
- Concealing applicant identity can increase fairness and reduce bias.
- Studies show anonymized résumés boost chances for women and minority candidates.
- Use tools like TalentSonar and GapJumpers to automate this process.
b) Mandatory gender bias training
Make all employees aware of unconscious bias through regular training sessions.
c) Women-only hackathons
Events focused on women provide a platform to identify top talent. Companies like Amazon and WalmartLabs have used this strategy effectively.
3. Paying and promoting women
For every $1 men make, women make $0.79.
a) Audit your pay and promotion practices
Evaluate total compensation (salary, benefits, stock options) and assess promotion data for gender parity.
b) Create a salary range structure
Define transparent salary bands across levels to ensure fair compensation.
c) Implement fair policy & ensure accountability
Assign KPIs related to gender diversity to HR roles to create accountability and progress.
4. Retaining women employees
Men are 45% more likely to be retained than women. Causes include:
- Unfavorable work policies
- Sexism
- Bias against motherhood
a) Create favorable policies and inclusive work environments
- Enforce a zero-tolerance sexual harassment policy.
- Embed inclusivity into your company culture.
- Design policies with women’s needs in mind, including flexibility.
- Include women in leadership and hiring decisions.
b) Implement a good maternity policy
Despite no national paid leave law in the U.S., tech giants offer generous policies. SMEs should aim for at least 12 weeks of paid leave or offer maternity insurance.
Need a guide to get started?
It might seem daunting, but with intention and commitment, gender diversity is an achievable goal.
Why not make it one of your 2017 business goals?
**Interested in organizing a women-only hackathon? Check out HackerEarth Sprint. HackerEarth has supported over 100 companies globally with hackathons.
Interested in conducting an exclusive hackathon for women?